FAITHFULL THE BRAND is working with local communities in Bali, Indonesia to create handmade necklaces for our gift with purchase initiative. Each purchase will help to provide relief to communities in Bali that have faced a substantial decline in work and income due to a lack of tourism since March 2020. We met with the artisans behind the jewellery to understand the personal challenges faced by many Indonesian communities and reinstate why giving back means so much to us.
Working with these communities has not only created an opportunity for work during these difficult times but has also functioned to preserve and encourage the artisanal skills of individuals.
Lilik is originally from Madura, where many artisans are from and known for their creativity and handmade craftmanship. Lilik, a single mother, is doing whatever she can to support her kids on her own, financially and in everything in between. While there have been some setbacks for Lilik with the halt of travel and tourism to Bali, causing her artisanal work to stop, her robust and energetic spirit is her guiding light.
Being the sole provider for her immediate and extended family back in the village, Nur now works in a small convenience store for a reduced salary. Nur is excited to have the opportunity to use her creativity again and continue a generational artisanal skill of handmade jewellery.
Sisza previously worked in a small market store selling handmade accessories to tourists. Since March 2020, these markets have entirely closed, putting many out of work. Sisza lives day-to-day, trying to do whatever jobs she can each day to ensure that she and her family have meals on the table. She is grateful to utilise her natural skills, as she makes all handmade pieces with love and care.
Community is key to us at FAITHFULL THE BRAND, with our connections to our suppliers and with the island of Bali, we have a strong desire to support these life-long relationships. We believe in being community-minded and family-focused, forging partnerships that are mutually beneficial being based on real and genuine family values.