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Interview: LRNCE

We spoke to #Faithfullgirl Laurence Leenaert, Creative Director of LRNCE about who she is, the inspiration behind LRNCE and what she loves most about living in Morocco.

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“Laurence, please introduce yourself. ”

"I’m 31 years old, I grew up in Belgium in a small village, at 18 years old I moved to Ghent and studied Fashion and started my brand LRNCE in 2013. I moved to Marrakech in 2015 without really knowing what I wanted and expected from life in Marrakech. Now 5 years later I’m still here, I’m married with Ayoub and we have a dog Asu."

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“Tell us about the inspiration behind your brand, LRNCE and how the journey begun.”

"I’m very inspired by the colours, the light, the atmosphere in Morocco, just living under the sun and palm trees. After a trip to the desert for one month with my sewing machine I decided to move to Marrakech and focus 100 % on my brand, back then making bags. When I moved I got to meet some artisans who made carpets, pottery, shoes, .. And I invested all my money in making samples and experimenting with (for me) unknown materials and textures. I gave myself the freedom and time to do whatever I wanted to do and to not put myself in a box as only making bags."

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“You live in the majestic city of Marrakech, what do you love most about this city/country?”

"I love the chaos of the vibrant city but also the quality of life and the importance of taking time for each other, spending time with family and friends is so important here. Everybody is so connected that I feel very at ease and myself here."

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“Who or where do you draw inspiration from? ”

"Daily life, the handcraft and artisans, I’m very into Architecture and dreaming about creating my own house so very into how to make build my own place."

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“What does your current playlist sound like?”

"My favorite songs at the are - Israelites, Desmond Dekker - Oh Baby, LCD soundsystem - Necessary Evil, Unknown Mortal Orchestra - Days, The Drums - Normalizo, Letta Mbulu"

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“What is your favourite quote or saying?”

"‘Everything you can imagine is real’ Picasso"

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Words & Photography :

Laurence Leenaert

Brand :

LRNCE