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Worn For Good

We spoke to Worn For Good Co-Founders, Sophie Palmer & Pip Best about their positive and impactful business model and the effect Worn For Good has had on both the community and the environment.

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“Please introduce yourself/selves:”

Sophie Palmer & Pip Best, Co-Founders of Worn for Good.

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“Can you tell us about Worn For Good?”

Worn for Good is a for-purpose social enterprise that uses the model of circularity to find meaningful solutions to excess in the fashion industry. We give new life to designer apparel donated by Australia's favourite brands, designers, creatives, influencers and the general public. The best part is, we commit 100% of profits to our charity partners that work to improve the lives of vulnerable communities and the health of our planet.

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“What are some of the highlights to date on the positive impact that WFG has made to better the environment and community?”

We’ve been in business for just under one year and to date, we’ve raised over $20,000 for our charity partners and have circulated approximately 482kg of clothing.

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“The best piece of advice you have received is:”

Promise me you will not spend so much time treading water and trying to keep your head about the waves that you forget, truly forget, how much you have always loved to swim.” - It's such a good reminder to take a moment to zoom out on what’s happening in life, remember the bigger picture, and gain perspective. - Pip

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“Your favourite go-to pieces from FAITHFULL THE BRAND are: ”

In summer I lived in FAITHFULL swim, now it's cooler I’m loving the Bellamy white dress paired with an oversized knit. - Sophie

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“Can you please share what the individual impact is that FAITHFULL THE BRAND has had since launching one collection with WFG: ”

Thanks to your generosity, If the amount raised from the first collection was to be donated to one charity alone, FAITHFULL has helped: Provide a hot meal and a safe and comfortable place for a woman escaping domestic violence to stay for 25 nights. Plant enough trees and shrubs to store 25 tonnes of carbon dioxide. Provide 25 x home-delivered confidence kits to people undergoing treatment for cancer and circulated over 14 kgs of clothing

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“What is next for WFG?”

We’ve just opened up our first concept store in Bronte, which has been so fun and is keeping us very busy! We have some beautiful new collections and collaborations coming up and Pip’s about to have a baby. Beyond that, we have big plans for an app and a new community/creative/retail space. Watch this space!

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