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JOURNAL
Behind The Scenes Of Jours D'or
Step onto the sunlit cobblestone streets of Paris as the creative team brings to life the Holiday 2025 campaign, Jours D’or. A French translation of golden days. Captured on film formats by photographer and friend of the brand, Carly Dame, with model and muse Meg Dmitruk, the creative team was inspired by the timeless allure and golden aesthetic of the French city, which perfectly encapsulates the joyful end of year season.
The creative team shares where to spend a golden day in Paris
MEG, MODEL
My favourite spot in Paris would be Chez Jeannette, which is a classical, typical French restaurant bistro so you can get breakfast but then in the evening you can go drink wine, and to me this is a very Parisian one. It is just so authentic.
BELLA, PRODUCER
Oh, Aux Deux Ami. It’s a small, intimate and very understated wine bar/tapas restaurant in Le Marais. Nothing special to the eye, however I think it serves some of the best food in Paris; the menu changes daily, whatever is fresh on the day. My favourite way to spend a Friday evening.
JOEL, HAIR AND MAKEUP ARTIST
The Blondie Coffee Shop. It’s a boulangerie through the week with brunch on Saturdays and Sundays. The best coffee in Paris.