The St Tropez Travel Guide

Once a quaint sun-drenched fishing village, through the 1950s and 60s St Tropez transformed into a beloved haunt of Parisian society, with the likes of Brigitte Bardot and Roger Vadim spending their summers there. Today, it remains a popular holiday destination for locals and travellers alike whilst still radiating rustic charm with cotton candy coloured buildings, wide stretches of Mediterranean blue oceans, cobbled beaches and charming boutique hotels. 

The backdrop and inspiration for the Spring 2025 collection, La Madrague, below discover the creative team’s guide to visiting St Tropez in the South of France.